Web sites create sales, reduce costs, and retain customers. Most people believe a Web site is of no use to their business and ignore the fact that in every business category there is an example of a business expanding after building a good Web site.

The term Web site is variously written as Web site, web site, or website, reflecting the age of the writer. Teenagers grew up with Web sites as a standard part of life and write website because website is the easiest way to write Web site. The uncapitalised term web site is replacing Web site at IBM and other large organisations because the marketing people writing the Web pages now treat Web site as a generic term. Good editors, who know the value of Web sites, are still insisting on the formal capitalised term Web site.

Your audience may or may not have witnessed Web sites moving from the toys of geeks though to essential business tools. Few would know the difference between a Web designer and a Web Site Architect. None would know that some of the principals of good Web site design were laid down 900 years ago.

Entertain

A great message is of little use if people forget the message. Entertain your customers and staff with stories of Web failures and successes.

Your customers can include their Web site as part of the story. The volunteers are usually the busiest writing notes and the first to laugh.

Educate

There is no reason for a Web site to be anything other than cost effective. People knew why some Web sites would work before the first Web site was built. The same experts knew why some Web sites would fail. Unfortunately Web designers ignored reality and the known world. Many Web sites were built based on the commission structure of the company selling the Web site design service.

Educate your people with examples of good Web design and the principles of good Web design known all those years before the first Web site was designed. Everyone will walk away with useful knowledge that will save time and money in the future.

Recognition

Recognition underpins great Web sites, even very low cost Web sites. Recognition is explained in terms of the 30 years of research by large companies and personal examples.

A small number of your people get their personal examples included in the presentation. The rest of the audience get 30 days to submit their Web sites or Web site ideas by email for a quick review.